Nadine Mahfoud

01/2026 – Present

8 months

Milan

Product Experience Designer

FBK | SaaS & ERP Solutions

Appointed to lead Product Experience strategy across all company products following a Marketing department restructure that formally elevated design as a strategic function. Operates upstream in product development — running R&D initiatives that validate concepts internally and produce material for commercial and sales conversations — before confirmed work passes to Engineering and Business Analysis for build planning. Sole designer interfacing across Marketing, Sales, Engineering, Business Analysis, AI Engineers, and executive leadership.

• Designed and prototyped the Document Analysis & Questionnaires feature end-to-end in two weeks — leading user research, tender-office workflow mapping, business/functional analysis, and code-based prototype build; feature was adopted into sales demos and secured contracts with two new enterprise clients, who cited clarity and ease of use where they had expected inherent complexity.
• Solved data-architecture and extraction challenges that AI-assisted workflows alone could not resolve — designed the prototype's simulated data model and extraction logic (no backend or AI dependency), then facilitated internal architecture sessions with engineering, proposing production-ready solutions and unblocking implementation decisions.
• Leading a design-and-engineering initiative connecting the code-based prototype to a live AI engine — researched integration architecture and built backend logic in Claude Code, turning previously simulated AI features into functional ones on a compressed ~2-week timeline.
• Led R&D initiatives on prospective features — validating concepts internally through code-based prototypes and producing demo-ready material used directly in commercial and sales conversations with prospective clients.
• Conducted a comprehensive frontend audit of CM|XS DTC, surfacing 15 documented issues across five categories (design-system gaps, feature-improvement opportunities with proposed architecture, AI feature interaction and transparency, frontend build approach, and messaging system); translated findings into a prioritized Minimum Viable Product (MVP) fix list co-signed by engineering leads.
• Designed and shipped a versioning system for tender and lot management in CM|XS BOT — finalized high-fidelity wireframes, interactive prototype, and developer-facing documentation; resolved versioning-logic ambiguity that was blocking two developers and one Business Analyst from proceeding.
• Led the evolution of an AI-powered Tender Assistant — designing document-intelligence workflows, AI-generated document drafting, requirement management, document classification, and intelligent tender creation.
• Pioneered AI-assisted design workflows using Figma Make, Cursor, Claude, and Figma Model Context Protocol (MCP); co-developed pilot implementations with engineering to validate UX decisions before full deployment.
• Architected a workflow-automation system — researching Model Context Protocol (MCP) and AI tooling integrations — to centralize Product Experience design decisions, task triage, and backlog; reduced weekly work-tracking overhead by 66% (15 minutes to 5 minutes).
• Continued mentoring junior designer through role transition; maintained design coverage across BOT and CM 360 product areas.

03/2025 – 12/2025

10 months

Milan

Product Designer (UX/UI)

FBK | SaaS & ERP Solutions

Promoted from Junior Product Designer. Owned end-to-end design across four products simultaneously — CM|XS BOT, TDC/DTC, CM|XS 360, FBSYS 360 — as sole designer coordinating 14+ cross-functional stakeholders across Development, Business Analysis, Product Management, Marketing, and external vendor teams.

• Introduced Figma Make as a prototyping framework, reducing design clarification cycles by 50%+ and enabling same-day iteration on complex data-heavy features.
• Led design-system evolution from component library to a scalable cross-product framework covering 10+ component categories, improving workflow efficiency by 30%.
• Built the DTC Mobile design system on the Metronic design language — a reusable component library enabling faster, more consistent prototype development.
• Built and maintained a cross-functional research dataset — aggregating user feedback, client input, and market signals — used by Design, Business Analysis, and board-level stakeholders for strategic alignment; identified user needs proactively before they surfaced in formal requests.
• Established a shared product vocabulary with Business Analysts, significantly improving cross-team specification clarity and reducing back-and-forth on feature requirements.
• Designed the CM|XS 360 analytics platform end-to-end — Market Overview and Competitive Intelligence dashboards, KPI hierarchy, and phased delivery strategy; aligned Business Analysis, Development, and stakeholders on the implementation roadmap.
• Owned the Customer Master Data (CMD) module — companies list, detail page, edit modes, validation logic, error messaging, advanced filters; authored developer handoff documentation and prototype manual.
• Designed and estimated implementation effort for the Product Master Data (PMD) module, partnering with engineering to translate Functional Analysis (FA) documents into wireframes and prioritized MVP scope.
• Acted as design-to-engineering liaison — defining interaction logic, error states, and edge cases with developers; led dev-support sessions to unblock implementation and coordinated with external Alten vendor on User Acceptance Testing (UAT) cycles.
• Mentored junior designer across 16+ months — task reviews, Figma Make training, workshop facilitation, and workflow coaching.

08/2023 – 03/2025

1 yr 8 mo

Milan

Junior Product Designer (UX/UI)

FBK | SaaS & ERP Solutions

• Architected the CM|XS BOT Intelligent Document Processing (IDP) product from scratch as sole owner — defined full structure across annotation workspace, training section, and settings; authored 14 task flows through to high-fidelity designs covering PDF interaction, versioning, project library, and user-role management.
• Led end-to-end design discovery for the CM|XS 360 Bid Management module — from competitive research and information architecture to presenting the concept to the executive board and securing stakeholder buy-in.
• Built the company's first UI component library, which became the foundation of the current multi-product design system.
• Conducted QA reviews across releases to maintain design consistency and prevent post-launch issues.
• Participated in client demos in Italian and English, including a direct presentation to Essity (enterprise client).

04/2022 – 05/2023

1 yr 2 mo

Remote

Product Designer

Memorable (acquired by Reddit)

AI-powered creative intelligence platform for enterprise advertisers (Unilever, L'Oréal, P&G, Diageo). MIT spinout named Gartner Cool Vendor in Gen AI for Marketing 2024. Fully-remote, international cross-functional team.

• Designed dashboards and data-visualization systems for AI-model output, translating machine-learning results into actionable insights for non-technical enterprise users.
• Conducted user-needs analysis and competitive research across adjacent AI advertising platforms; identified and resolved usability issues in metric-value communication before they surfaced as enterprise client feedback.
• Improved the core ad-upload user journey, focusing on communicating AI prediction results to end users.
• Contributed to design-system foundations; formalized the design-to-engineering handoff process for a fully-remote cross-functional team.

10/2019 – Present

7 years · in parallel

Milan & Remote

Founder & Product Experience Designer

Tirvela Boutique / Freelance

Self-initiated venture and client projects running in parallel to full-time roles.

• Founded, designed, and engineered Tirvela Boutique (tirvelaboutique.com) — a live direct-to-consumer (B2C) skincare e-commerce and official Italian distributor of Mokann; solely owned brand identity, design system, front-end build (Shopify Horizon, Liquid, CSS), a Node data-migration pipeline for catalogue localization, and the commercial, GDPR, and go-to-market model, shipping the storefront on schedule.
• Solved a fixed-launch legal constraint (store live before VAT registration) with a zero-custom-code demand-capture mechanic using inventory configuration and existing tooling — turning a two-week no-sale gap into a GDPR-compliant waitlist that auto-converted on launch.
• Designed and managed a swimming-learning app end-to-end — defined MVP scope, roadmap, and feature priorities as acting Product Manager; coordinated design-to-development delivery.
• Designed Creative Canvas — an AI-powered image generator covering user flows, interaction patterns, and interface for generative-AI creative workflows.